IT Nature Party 2019
First time in Moscow!

IT Nature Party is an annual three-day event for top media buyers, affiliate and advertising networks, services, and other leaders of the online marketing industry. In 2019, ITNP took place in Moscow for the first time!

10 separate events packed into 54 hours of non-stop partying and networking followed all the rules of a truly private event: plenty of champagne, whisky, and stories — many of which were shared only with “Close Friends” on Instagram.

Among the guests of what was, without exaggeration, one of the most talked-about and entertaining affiliate parties of the year in the CIS were representatives of Invictus Media, Lucky.Online, Pelican Partners & Gorilla, the LEADREAKTOR team, Gagarin Partners, RevenueLab, Capitalist, and many other well-known names from leading companies in the industry.

The organizers of ITNP — Mobytize and WintEvents — brought together the affiliate industry’s leading players for the fourth time, giving them three days in a beautiful setting designed for networking, communication, and building valuable business connections.
In 2019, IT Nature Party expanded across several new locations in the Moscow region — the Novy Bereg Yacht Club Hotel and the Malibu resort. Both venues were located on the picturesque shores of the Pirogov Reservoir and gave the organizers plenty of space to bring the ITNP concept to life on a larger scale.

For the first time in ITNP’s four-year history, guests were transferred between locations by boat and could take part in sailing lessons and a sailing tournament.

Another highlight of ITNP 2019 was a talk by Eduard Bark, founder of 12 companies, including affiliate marketing projects AIVIX, Adkon, and Affiliate Embassy. He shared practical insights on how to get maximum business value from entertainment-focused events.
Many people see events like ITNP primarily as a way to relax. In reality, they are also a powerful environment for building valuable business connections — and ITNP 2019 proved exactly that.

At the height of summer, while weather services across Europe were reporting record-breaking heat, temperatures in the northern Moscow region were only +14°C.
Dressed a little warmer and fueled by the positive atmosphere of ITNP, we headed with our guests to Malibu Beach for the second day of the event — a cozy gathering around bonfires, with the irresistible aromas of barbecue and mulled wine filling the air.

The Miss IT performance and original reality show by WintEvents traditionally became the highlight of the IT Nature Party evening program.
This year, contestants had to complete several challenges, each inspired by popular TV and reality shows. The first stage — the introduction — was transformed into the opening party of The Bachelor. The contestants presented themselves in front of the cameras and did their best to win the Bachelor’s attention and receive a rose.

The second stage, ITNP Got Talent, gave contestants the opportunity to showcase their creative talents.
The third, intellectual challenge was inspired by the TV show Who’s on Top? Even simple questions became much harder when contestants took turns putting on VR headsets and entering the At the Height virtual reality game.

The fourth appearance — traditionally one of the most anticipated moments of any beauty contest — was staged by WintEvents as a You Are a Supermodel TV show. Aerokinetic technology was used to make the performance even more spectacular.
The final appearance in evening gowns was transformed into an elegant Fashion TV-style runway show.

The third day of IT Nature Party was all about relaxed fun and friendly networking.
We held the graduation ceremony for the ITNP School of Life, enjoyed plenty of dancing, and said goodbye to our guests — but not for long. The next ITNP adventure was already on the horizon: that December, ITNP was heading to Phuket, Thailand, for the AWA Lounge AfterParty!