Moscow Affiliate Conference marked the beginning of a new era of truly spectacular afterparties!

International guests of the MAC Moscow Autumn Edition 2017 AfterParty said that parties like this were hard to find anywhere in Europe or overseas. It was a true Russian-style party, featuring a trendy photo zone with iconic characters of the time — Jon Snow and Daenerys Targaryen cosplayers accompanied by a direwolf. Guests enjoyed all-inclusive alcohol, cocktails, hookahs, helium balloons, spectacular shows, and sets by top Russian DJs.

The venue was divided into three separate halls, giving guests the freedom to choose their own pace after the conference — from relaxed networking and show performances to a major entertainment program that continued on stage for 8 hours non-stop. Professional bartenders added even more energy to the night with extreme cocktails and fiery bar shows.

The evening’s headliners, cover band Zhuliki, delivered an energetic drum show, performing directly on tables — and even on guests’ shoes.

For the party sponsors, WintEvents developed a complete venue branding concept and integrated sponsor activations directly into the entertainment program. Several dance and intellectual competitions were held on stage, with guests winning prizes ranging from premium alcohol and certificates for sponsors’ industry products to Apple devices.

Review of the party on TrafficCardinal.com (https://trafficcardinal.com/post/kratkii-obzor-mac2017-autumn-edition-ekskliuziv )

“There are probably few industries that throw parties quite like the affiliate marketing industry. Honestly, it’s difficult to put into words the atmosphere at MIX Afterparty, where more than 1,500 people gathered — even more than at the conference itself.
There were top DJs, performances by various dance groups, girls with huge live pythons, and spectacular fight shows inspired by Bruce Lee and Jackie Chan.
At the entrance, guests were welcomed by Captain Jack Sparrow and the throne from Game of Thrones, with Jon Snow and his direwolf. In short, the organizers clearly knew how to put on a great show.”